Our sole focus is to create and collaborate with like-minded, driven businesses and individuals, to create custom designs that make a statement and inspire audiences with elegance and simplicity.


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Cynthia Smyth Makeup – Logo Redesign

Cynthia is a Melbourne and Mornington Peninsula based freelance makeup artist specialising in editorial, bridal, special occasion and red carpet events. ⁠

For Cynthia, it was important to have a type based and simplistic logo design, with a slight symbol to represent her love for makeup. The C fades out into a brush effect to represent a makeup brush. ⁠

A nude colour was chosen as her main brand colour to represent a neutral skin colour, which has worked successfully across her brand re-launch. ⁠