Minimalist logo design created for FruitMe.
Each colour has been carefully selected to represent the brand. The use of purple in logos is often associated with luxury, power, wisdom, creativity, and magic, it is the balancing colour between red and blue’s colour psychologies.
While red brings intensity and energy to the colour, blue brings relaxation and stability, and together they make purple the perfect balance of the two. Colour Psychology says that it “can have calming effects over the mind and nerves, it can be uplifting and can trigger creativity.
May 20, 2021
