The goal for Life Crop’s website and branding as a whole was to communicate clearly to the Millennial target audience what Super is, and how to select the best Superfund suited to them.
When it came to a design approach, it was really important to utilise the turquoise gradient colour used to create the logo to break up particular sections and emphasis important information. Use of icons, imagery and the clear welcoming text was vital when communicating the concept of super to Millennials.
As you scroll through the website, you are guided to learn more about Super funds and what they mean for you now and in the future.
January 22, 2019
