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Optimum Nutrition Social Posts

Digital assets created to promote the launch of Optimum Nutrition’s first Protein Bar, interact with consumers and provide relevant information on the bars.
A play on flavours was a huge part of the launch, and using taste led imagery to sell the product online. These social posts, together with web banners were utilised nationwide by Supplement Retailer stores to communicate the launch, the hero flavours and engage with consumers on social platforms.