Our sole focus is to create and collaborate with like-minded, driven businesses and individuals, to create custom designs that make a statement and inspire audiences with elegance and simplicity.


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True Coaching – Logo Design

Logo & business card design for @truecoachingau an Academic & Productivity Coach. ⁠

Using an icon of a tree to represent constant growth, growing from the roots of a book was the approach we decided to take for this logo concept.⁠

Colours are a vital part of every branding, so we always ensure to understand the physiology for colours before completing a brand identity. ⁠

Green is one of the more restful colours, as it doesn’t force the eye to make any adjustments. The colour suggests a sense of balance and calm as well as a connection to nature. Brands which are looking to portray an opportunity for fresh starts and security can consider green as a way to relax the mind. It doesn’t pack the energetic punch of the warm colours, so companies pursuing a bold statement may not prefer it.⁠