BRAND PACKAGES
Design is The Silent Ambassador Of Your Brand
Oscar Wilde once said, “You never get a second chance to make a first impression”. Whilst he was probably talking about whiskey, he was onto something – a first impression is everything, especially when it comes to branding.
Let’s collaborate to create an impactful and immersive brand experience to truly make a great first impression. We offer a selection of fully customisable packages, with logo design, branding, web design and packaging, together with a range of a-la-carte options. Can’t find what you’re looking for? Get in touch!
LOGO DESIGN
BRANDED AT FIRST SIGHT
Our signature package has been created so that we can build a brand you’re proud of. Whether you’re a new business starting from scratch, or an existing business in need of a facelift, we will help you plan, market and execute your new look!
We will work with you every step of the way to ensure your big launch is strategic and well-planned, leaving you feeling proud and confident of your brand – not to mention standing out from your competitors.
Let’s work together to create a memorable logo for your business.
INCLUSIONS
✓ x1 45 minute consultation
✓ x1 Brand questionnaire document
✓ x3 custom logo concepts to choose from
✓ x2 rounds of minor revisions to your selected logo concept
✓ Custom colour palette & typography recommendations
✓ Primary, secondary and watermark logo concepts
✓ Final logo delivered in several file-formats including png, jpeg, pdf, ai, eps and svg
✓ Final logo delivered in several colour variations
✓ Brand style guide
✓ 1 Page brand cheat sheet document
THE PROCESS
01. Deposit & Documentation:
To secure your place on our schedule, a 50% deposit is required. Once this has been received, we will send you the relevant documentation to be signed to start our collaboration.
02. Questionnaire Document:
We’ll kick start the process by really digging deep into the heart of your business – we’ll find out what makes your business unique and how this can be translated through your project.
03. Design Development:
We will provide you with x3 custom finished logo concepts to choose from varying in different fonts, colours and icons; based on the information provided on your questionnaire.
04. Revision Rounds:
Each package includes two free rounds of revisions. Once you have chosen your favourite logo concept or elements (e.g. fonts, colours, icons etc.), we will begin the first round of revisions and produce revised concepts. If a second round of revisions is required, this will simply be fine-tuning your chosen concept to create your perfect logo!
05. Brand Collateral Design:
Now it’s time to work on your brand collateral in theme with your new logo. Whether the package you selected includes business cards or other brand collateral, this is the stage we bring your branding to life!
06. The Grand Finale:
To finish, we will provide you with a full suite of logo files, collateral documentation and brand guideline documents which outlines the best practice for your new branding.
DELIVERABLES
A Custom Logo (Finished Primary, Secondary and Watermark Logo):
Stand out from your competitors with your brand-spankin’ new custom logo design that encapsulates what you and your brand stand for.
Your Logo in Various Logo Orientations and Colours:
You will receive your finished logo design in a number of different orientations including vertical, horizontal and watermark versions.
You can also expect to receive your logo in different colour concepts; full colour, black and white, so you have the right logo for every application both on-screen and print!
Various File Formats:
Each logo variation mentioned above will be provided in png, jpeg, jpeg, pdf and ai.
Brand Style guide document + Cheatsheet:
We’ll equip you with a 26 page manual of set standards including colours, fonts and branding used to create your logo. This ensures consistency and cohesion throughout the brand identity.
In addition, I will also provide a 1-page cheat sheet to allow you to easily refer to with the most relevant information including the top x3 logos, (Full-colour vertical logo, horizontal logo and watermark) and the colours and fonts used to create the logo.
TIME FRAME
The time frame for this package is approximately 1-2 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
LOGO + BUSINESS CARD DESIGN
BRAND & PREJUDICE
Imagine you’re at a networking event. You reach into your wallet to pull out a business card to find… it’s old. It’s outdated. It still has a landline phone number on it and your Hotmail email address. You shudder as you hand it over and can feel the judgment rolling off your business counterpart.
Fear not – we’re here to save the day! Not only will we make you an unforgettable logo to splash across your marketing collateral and online platforms, but you’ll have a business card design that’s ready-to-print and on-brand. We want you to feel confident and excited about your brand’s new look, so much so that you’re throwing business cards out left, right and centre.
INCLUSIONS
✓ x1 45 minute consultation
✓ x1 Brand questionnaire document
✓ x3 custom logo concepts to choose from
✓ x2 rounds of minor revisions to your selected logo concept
✓ Custom colour palette & typography recommendations
✓ Primary, secondary and watermark logo concepts
✓ Final logo delivered in several file-formats including png, jpeg, pdf, ai, eps and svg
✓ Final logo delivered in several colour variations
✓ Brand style guide
✓ 1 Page brand cheat sheet document
✓ Double-sided business card design (PDF file print ready)
THE PROCESS
01. Deposit & Documentation:
To secure your place on our schedule, a 50% deposit is required. Once this has been received, we will send you the relevant documentation to be signed to start our collaboration.
02. Questionnaire Document:
We’ll kick start the process by really digging deep into the heart of your business – we’ll find out what makes your business unique and how this can be translated through your project.
03. Design Development:
We will provide you with x3 custom finished logo concepts to choose from varying in different fonts, colours and icons; based on the information provided on your questionnaire.
04. Revision Rounds:
Each package includes two free rounds of revisions. Once you have chosen your favourite logo concept or elements (e.g. fonts, colours, icons etc.), we will begin the first round of revisions and produce revised concepts. If a second round of revisions is required, this will simply be fine-tuning your chosen concept to create your perfect logo!
05. Brand Collateral Design:
Now it’s time to work on your brand collateral in theme with your new logo. Whether the package you selected includes business cards or other brand collateral, this is the stage we bring your branding to life!
06. The Grand Finale:
To finish, we will provide you with a full suite of logo files, collateral documentation and brand guideline documents which outlines the best practice for your new branding.
DELIVERABLES
A Custom Logo (Finished Primary, Secondary and Watermark Logo):
Stand out from your competitors with your brand-spankin’ new custom logo design that encapsulates what you and your brand stand for.
Your Logo in Various Logo Orientations and Colours:
You will receive your finished logo design in a number of different orientations including vertical, horizontal and watermark versions.
You can also expect to receive your logo in different colour concepts; full colour, black and white, so you have the right logo for every application both on-screen and print!
Various File Formats:
Each logo variation mentioned above will be provided in png, jpeg, jpeg, pdf and ai.
Brand Style guide document + Cheatsheet:
We’ll equip you with a 26 page manual of set standards including colours, fonts and branding used to create your logo. This ensures consistency and cohesion throughout the brand identity.
In addition, I will also provide a 1-page cheat sheet to allow you to easily refer to with the most relevant information including the top x3 logos, (Full-colour vertical logo, horizontal logo and watermark) and the colours and fonts used to create the logo.
Double-Sided Business Card Design:
Let’s create a business card design as unique as your business. Your business card will be supplied in jpeg and PDF. If you’re unsure where or how to get your business cards printed, we will provide recommendations and help you set up the print-ready files to bring your new show-stopping business cards to life!
TIME FRAME
The time frame for this package is approximately 2-3 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
LOGO DESIGN + BUSINESS CARD + BRAND COLLATERAL
NOTORIOUS BRAND.I.G
We’ve all scrolled through Instagram or Facebook and fallen in love with a brand that’s made you think, “Wait, what do people think when they find my business?!”
The first point of contact for many of your customers will be your social profiles. Don’t immediately spiral into a breakdown about your Instagram feed’s aesthetic – we’re here to help!
Our NOTORIOUS BRAND.I.G Package will have you covered from profiles to posts – with three easy-to-edit social templates, display photos, and highlight covers; you’ll be on-brand in no time. We’ll even curate your email signature, so even your correspondence will be in ship-shape!
INCLUSIONS
✓ x1 45 minute consultation
✓ x1 Brand questionnaire document
✓ x3 custom logo concepts to choose from
✓ x2 rounds of minor revisions to your selected logo concept
✓ Custom colour palette & typography recommendations
✓ Primary, secondary and watermark logo concepts
✓ Final logo delivered in several file-formats including png, jpeg, pdf, ai, eps and svg
✓ Final logo delivered in several colour variations
✓ Brand style guide
✓ 1 Page brand cheat sheet document
✓ Double-sided business card design (PDF file print ready)
✓ Facebook cover photo
✓ Instagram + Facebook profile photo
✓ 5x Instagram highlight covers
✓ x3 Editable social post templates on Canva
✓ Email signature design
✓ Website favicon icon
THE PROCESS
01. Deposit & Documentation:
To secure your place on our schedule, a 50% deposit is required. Once this has been received, we will send you the relevant documentation to be signed to start our collaboration.
02. Questionnaire Document:
We’ll kick start the process by really digging deep into the heart of your business – we’ll find out what makes your business unique and how this can be translated through your project.
03. Design Development:
We will provide you with x3 custom finished logo concepts to choose from varying in different fonts, colours and icons; based on the information provided on your questionnaire.
04. Revision Rounds:
Each package includes two free rounds of revisions. Once you have chosen your favourite logo concept or elements (e.g. fonts, colours, icons etc.), we will begin the first round of revisions and produce revised concepts. If a second round of revisions is required, this will simply be fine-tuning your chosen concept to create your perfect logo!
05. Brand Collateral Design:
Now it’s time to work on your brand collateral in theme with your new logo. Whether the package you selected includes business cards or other brand collateral, this is the stage we bring your branding to life!
06. The Grand Finale:
To finish, we will provide you with a full suite of logo files, collateral documentation and brand guideline documents which outlines the best practice for your new branding.
DELIVERABLES
A Custom Logo (Finished Primary, Secondary and Watermark Logo):
Stand out from your competitors with your brand-spankin’ new custom logo design that encapsulates what you and your brand stand for.
Your Logo in Various Logo Orientations and Colours:
You will receive your finished logo design in a number of different orientations including vertical, horizontal and watermark versions.
You can also expect to receive your logo in different colour concepts; full colour, black and white, so you have the right logo for every application both on-screen and print!
Various File Formats:
Each logo variation mentioned above will be provided in png, jpeg, jpeg, pdf and ai.
Brand Style guide document + Cheatsheet:
We’ll equip you with a 26 page manual of set standards including colours, fonts and branding used to create your logo. This ensures consistency and cohesion throughout the brand identity.
In addition, I will also provide a 1-page cheat sheet to allow you to easily refer to with the most relevant information including the top x3 logos, (Full-colour vertical logo, horizontal logo and watermark) and the colours and fonts used to create the logo.
Double-Sided Business Card Design:
Let’s create a business card design as unique as your business. Your business card will be supplied in jpeg and PDF. If you’re unsure where or how to get your business cards printed, we will provide recommendations and help you set up the print-ready files to bring your new show-stopping business cards to life!
Social Media Add Ons:
So, it’s time to bring your new branding onto social. For Facebook, we can create a cover photo to show off your new look and on Instagram, let’s create some cover images for your highlights – that all create a cohesive brand across your social platforms.
As for profile photos for both Facebook and Instagram, leave it with me to create the perfect sized image to ensure your new logo fits perfectly in the circle!
Needing some social media templates that allows you a bit of a head start and an idea of how to encapsulates your new brand look and feel through your social media platforms.
TIME FRAME
The time frame for this package is approximately 3-4 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
LOGO DESIGN + BUSINESS CARD + BRAND COLLATERAL + WEBSITE
BIG BRAND THEORY
It’s the big shebang, the whole nine yards, the entire kit and caboodle – welcome to the BIG BRAND THEORY.
We’re tackling your social media pages, your website, your business cards and your email signatures: yep, the BIG BRAND THEORY Package has you covered from product to post.
Whether you’re a new brand starting out or an established business, great branding is a must. Fresh, exciting branding makes an impact on your customers and stands out from your competitors – and this package will do just that.
INCLUSIONS
✓ x1 45 minute consultation
✓ x1 Brand questionnaire document
✓ x3 custom logo concepts to choose from
✓ x2 rounds of minor revisions to your selected logo concept
✓ Custom colour palette & typography recommendations
✓ Primary, secondary and watermark logo concepts
✓ Final logo delivered in several file-formats including png, jpeg, pdf, ai, eps and svg
✓ Final logo delivered in several colour variations
✓ Brand style guide
✓ 1 Page brand cheat sheet document
✓ Double-sided business card design (PDF file print ready)
✓ Facebook cover photo
✓ Instagram + Facebook profile photo
✓ 5x Instagram highlight covers
✓ x3 Editable social post templates on Canva
✓ Email signature design
✓ Website favicon icon
✓ 5 Page Website Build
THE PROCESS
01. Deposit & Documentation:
To secure your place on our schedule, a 50% deposit is required. Once this has been received, we will send you the relevant documentation to be signed to start our collaboration.
02. Questionnaire Document:
We’ll kick start the process by really digging deep into the heart of your business – we’ll find out what makes your business unique and how this can be translated through your project.
03. Design Development:
We will provide you with x3 custom finished logo concepts to choose from varying in different fonts, colours and icons; based on the information provided on your questionnaire.
04. Logo Revision Rounds:
Each package includes two free rounds of revisions. Once you have chosen your favourite logo concept or elements (e.g. fonts, colours, icons etc.), we will begin the first round of revisions and produce revised concepts. If a second round of revisions is required, this will simply be fine-tuning your chosen concept to create your perfect logo!
05. Brand Collateral Design:
Now it’s time to work on your brand collateral in theme with your new logo. Whether the package you selected includes business cards or other brand collateral, this is the stage we bring your branding to life!
06. Website Assets
We will need you to collate all the imagery and copy required to create your new website. Not sure how to do that? Please let us know if you need these services provided for you.
07. Design Development
We will draft your website’s design in static form (Which means the flat artwork in PDF format) before the website build-out. This will be based on your questionnaire and the assets you provide.
08. Website Revisions
Before we start the build-out of the WordPress website, we will need you to provide any revisions and comments on the static PDF. We will then provide an updated draft for the final sign off. Any revisions that are changed to the scope once the build-out has commenced will delay the project timeline and incur further costs.
09. The Grand Finale:
To finish, we will provide you with a full suite of logo files, collateral documentation and brand guideline documents which outlines the best practice for your new branding. We will also make the website live after it has been built as per the signed draft. This will allow you to see your brand-spankin’ new website and give final approval. We will also provide a step-by-step video tutorial on updating blogs, products and images on your website.
DELIVERABLES
A Custom Logo (Finished Primary, Secondary and Watermark Logo):
Stand out from your competitors with your brand-spankin’ new custom logo design that encapsulates what you and your brand stand for.
Your Logo in Various Logo Orientations and Colours:
You will receive your finished logo design in a number of different orientations including vertical, horizontal and watermark versions.
You can also expect to receive your logo in different colour concepts; full colour, black and white, so you have the right logo for every application both on-screen and print!
Various File Formats:
Each logo variation mentioned above will be provided in png, jpeg, jpeg, pdf and ai.
Brand Style guide document + Cheatsheet:
We’ll equip you with a 26 page manual of set standards including colours, fonts and branding used to create your logo. This ensures consistency and cohesion throughout the brand identity.
In addition, I will also provide a 1-page cheat sheet to allow you to easily refer to with the most relevant information including the top x3 logos, (Full-colour vertical logo, horizontal logo and watermark) and the colours and fonts used to create the logo.
Double-Sided Business Card Design:
Let’s create a business card design as unique as your business. Your business card will be supplied in jpeg and PDF. If you’re unsure where or how to get your business cards printed, we will provide recommendations and help you set up the print-ready files to bring your new show-stopping business cards to life!
Social Media Add Ons:
So, it’s time to bring your new branding onto social. For Facebook, we can create a cover photo to show off your new look and on Instagram, let’s create some cover images for your highlights – that all create a cohesive brand across your social platforms.
As for profile photos for both Facebook and Instagram, leave it with me to create the perfect sized image to ensure your new logo fits perfectly in the circle!
Needing some social media templates that allows you a bit of a head start and an idea of how to encapsulates your new brand look and feel through your social media platforms.
Custom Website Design:
We all know how important websites are when it comes to selling your product or advertising your services. So, let’s create a stunning website that’s beautiful, on-brand, and mobile-optimised: a factor that’s becoming increasingly important! We’ll create a custom website design to show off your products and services that perfectly suits your brand.
TIME FRAME
The time frame for this package is approximately 8-10 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
WORDPRESS WEBSITE BUILD
KEEPING UP WITH THE WEBDASHIANS
Whether you’re a new brand starting out, or an established business, we all know the importance of a great website. In fact, a website can make or break your business. If your website isn’t mobile optimised, quick to load or looking fabulous, many customers don’t feel confident shopping or browsing.
Never fear; we’re here to help! Increase your online presence with a fully customised, creative, and brand centred web design using WordPress — the most popular platform for building websites. Stacked with call to action’s, an engaging user experience, relevant plugins, and a mobile-friendly interface. This is sure to resonate with your dream client and give your business the reach that it needs to connect with your audience.
INCLUSIONS
✓ x1 45 minute consultation
✓ Hosting, Domain & SSL Certificate Setup
✓ Staging site set up for website redesigns
✓ Sleek ‘Coming Soon’ landing page
✓ Customised design to suit your branding
✓ Mobile optimised website
✓ Basic SEO set up
✓ x2 Rounds of minor changes per page
✓ Step-by-step video tutorial on how to update blogs and images on your website
✓ Website maintenance checklist (Plugin updates, compressive photos uploaded etc.)
✓ x3 months of free support
Optional add on’s at an extra cost:
+ Newsletter Integration (Eg. Mailchimp, Campaign Monitor)
+ WooCommerce + shop items for e-commerce sites
+ Extended website maintenance support every month
+ Copywriting services
THE PROCESS
01. Deposit & Documentation
To secure your place on our schedule, a 50% deposit is required. Once this has been received, we will send you the relevant documentation to be signed to start our collaboration.
02. Questionnaire Document
First up is the questionnaire document. By filling this out, you’re giving us all of the ingredients we need to create a fantastic website for your brand.
03. Website Assets
We will need you to collate all the imagery and copy required to create your new website. Not sure how to do that? Please let us know if you need these services provided for you.
04. Design Development
We will draft your website’s design in static form (Which means the flat artwork in PDF format) before the website build-out. This will be based on your questionnaire and the assets you provide.
05. Revisions
Before we start the build-out of the WordPress website, we will need you to provide any revisions and comments on the static PDF. We will then provide an updated draft for the final sign off. Any revisions that are changed to the scope once the build-out has commenced will delay the project timeline and incur further costs.
06. Grand Finale
Once the website has been built as per the signed draft, we will make the website live. This will allow you to see your brand-spankin’ new website and give final approval. We will also provide a step-by-step video tutorial on updating blogs, products and images on your website.
NOTE ON WEBSITES
Our pricing DOES NOT include the cost of hosting or domain for your website. However, we can happily recommend our preferred private Australian server for you to host your website on. If you choose to proceed with our server, we will include your website’s set up free of charge. Here’s a little glossary of what the website terms mean and the pricing that may be involved with our suggested provider
Domain
Domain name is your website’s address that people type in the browser’s URL bar to visit your website. e.g. www.nataliepasnin.com.au. Our preferred server charges $49 for two years per domain name. (Eg. If you were to purchase a .com website to redirect to a .com.au website, this would be $98 for two years for the two domains)
Hosting
Web hosting is the place where all the files of your website live. An excellent way to think about this is: if the domain name was your house’s address, then web hosting is the actual house that the address points to. All websites on the Internet need web hosting. We recommend using an Australian server for a fast loading website as we have found using the likes of Go Daddy and Crazy Domains have caused many issues, including website hacks, slow speed, and breaks in integrations, e.g. Mail Chimp. Our preferred server charges $15 per month. (If your domain is being redirected as suggested above, only one fee of $15 will be charged per month)
SSL Certificate
Suppose you’re selling products or services online, and want to provide extra security to customers, rank better in Google and generate more sales. In that case, it’s a great idea to get an SSL certificate. If a website has a little lock icon on the left-hand side of their URL on your web browser, this means they have an SSL Certificate. Our preferred server charges one fee of $69 per year.
Choosing Your Own Hosting Serve
If you have decided to go ahead with your server, further costs will incur to set up your website. We ask that you please have all copy and imagery required for the website before the build’s commencement to avoid any project delays.
TIME FRAME
The time frame for this package is approximately 6-8 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
EMAIL MARKETING
NEWSLETTER DESIGNS
Emails can make or break a marketing strategy, and we want to make sure you’re putting your best foot forward. We’ll do everything from creating the images to testing to scheduling: and your customers will receive beautiful, on-brand emails in no time!
INCLUSIONS
✓ Mailchimp / Campaign Monitor email design
✓ Branded Image + content creation
✓ Email testing
✓ Email scheduling to the chosen database
FREQUENCY
Your choice of weekly, fortnightly or monthly emails
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
SOCIAL MEDIA
SOCIAL CONTENT
Many customers’ first point of contact with you is through your social media pages, like Instagram and Facebook. And with shopping features now available on social media, it’s imperative to have a profile. We’ll help you to ensure that your business is on-brand, on-message, and luring in your customers with beautiful and informative posts.
INCLUSIONS
✓ Creative analysis and interpretation of your brand personality and vision
✓ Custom design of your social media templates (both ‘feed’ + ‘stories’ dimensions)
✓ Up to 2 rounds of revisions to the design suite
✓ Setup of each design in your personal Canva account
OPTIONS
Your choice of set of five or ten social posts.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
PRODUCTS
PACKAGING DESIGN
Have an amazing product? Your packing needs to showcase that. And that’s where we come in! We all love beautiful packaging design – hey, it’s half the reason we choose one product over another on the shelf. We want your product flying off the shelves just as much as you do!
INCLUSIONS
✓ Creative analysis and interpretation of your brand personality and vision
✓ Custom design of your unique product packaging
✓ Up to 2 rounds of revisions to the initial concept(s)
✓ Professional, high-quality print setup
✓ Printer liaison, if required
✓ Product mockups to assist with pre-production marketing, if required.
TIME FRAME
The time frame for this package is approximately 2-4 weeks.
To secure your place, a 50% deposit is required. The time frame is based on securing 50% deposit, availability & receiving all briefs/content required prior to commencement of your project.
