Style Beyond Measure Logo
Logo & branding design created for Style Beyond Measure – a business with the main objective is to help women every day feel confident walking to their wardrobe each day and select an outfit. Located in Melbourne, Style Beyond Measure consults with women of all ages, varying lifestyles, and budgets, to help them comfortably portray their best image.
For this logo design, I really wanted to go for a sleek, minimalist, yet sophisticated design that really screamed LUXE. To achieve this, I have used black and whites, with hints of gold foil when required to really allow the logo to pop.
The logo itself has been inspired by a diamond and clothes hanger. Together with a serif font, the icon and the text marry up perfectly, really giving a luxurious finish to the brand.