Logo & business card design for @truecoachingau
an Academic & Productivity Coach.
Using an icon of a tree to represent constant growth, growing from the roots of a book was the approach we decided to take for this logo concept.
Colours are a vital part of every branding, so we always ensure to understand the physiology for colours before completing a brand identity.
Green is one of the more restful colours, as it doesn’t force the eye to make any adjustments. The colour suggests a sense of balance and calm as well as a connection to nature. Brands which are looking to portray an opportunity for fresh starts and security can consider green as a way to relax the mind. It doesn’t pack the energetic punch of the warm colours, so companies pursuing a bold statement may not prefer it.